Accra, March. 23, GNA - The Managing Director
of Unilever Ghana, Yeo Ziobeieton joined 2000 school children to brush their
teeth at the Trade Fair Centre in Accra as part of activities marking World
Oral Health Day.
The MD joined the live demonstration conducted by Dr Puplampu, Vice President of the Ghana Dental Association, who took the multitude of school children, drawn from several schools, through the proper brushing technique. Participants used Pepsodent toothpaste and Pepsodent toothbrushes.
The Mr Ziobeieton said brushing the teeth twice daily was one single and simple action that children and parents alike can take to enhance their oral health.
Several Unilever leaders including the Customer Development Director, Gladys Amoah, Personal Care customer channel development manager, Yvonne Gyefour and Homecare Category Manager, Francis Afoani also joined the school children to take part in the historic mass brushing exercise, put together by the oral brand team.
World Oral Health day, falls on March 20th every year and its celebrated globally to raise awareness on oral health.
In Ghana, the Day is celebrated by Ghana's favorite oral care brand, Pepsodent, together with the Ghana Dental Association, Ministry of Health, Ghana Health Service, Ghana education service, Chiefs and opinion leaders, international partners and NGOs.
Pepsodent is Unilever's flagship brand with a long history of running programmes with school children.
This year's celebration was on the theme “Live Mouth Smart”. The Day also saw the launch of Little Brush Big Brush, a new Pepsodent Facebook campaign to make brushing fun for the entire family.
At the end of the event, Mr. Ziobeieton interacted with the excited school children, who were visibly happy to have learnt something new that will promote their oral health.
He also interacted with the invited guests and representatives of the Ghana Dental Association, who lauded Pepsodent’s bold leadership in addressing such an important global health situation.