He appealed to the Commission to ensure that the right to a rejoinder was accorded everyone while using the Complaints Settlement and Procedure effectively to the benefit of all.
Speaking during the swearing in of a 15-member reconstituted National Media Commission (NMC), he urged the Commission to pay particular attention to the continuous training of media personnel to improve their skills and enhance their competence.
In all fifteen out the required
eighteen membership were sworn in because the Commission had not received
representation from parliament as stipulated by law.
He said only four members of the
reconstituted Commission were retained after serving a three-year term.
He appealed to the members to enforce to the
core guidelines on political advertising it launched recently to ensure sanity
in the electioneering season.
śNotable among these guideline, is the need to ensure that state-owned media provide fair and equitable political coverage to all the political parties, and also ensuring that 24 hours to the elections, there should be no campaigning or any political activity in any form in the mass mediať, he said.
He called on the NMC to pay particular attention to stations which broadcast in local language to ensure that the standards of taste and decency were upheld.
śThough the NMC is under resourced, you must rise above this challenge as ambassadors of the people of this country to sanitise the media landscape for the good of allť, he said.
Mr Kabral Amihere, Chairman of the NMC, said the work of the Commission had been hampered due to lack of logistics for effective monitoring of the media landscape in the country.
He said due to financial
difficulties, the Commission had not been able to pay the sitting allowances of
its members for the past five months.
He pledged the NMC™s commitment to work towards the passage of the Broadcasting Bill as well as the Right to Information Bill and and appealed to members to put aside their political affiliations and work for the betterment of the media landscape and the nation.