By Lydia Kukua Asamoah, GNA
Accra, April 17, GNA - The Food and Drugs Authority (FDA) on Tuesday, launched a new logo to promote its human-centredness, as part of its rebranding agenda towards safeguarding the ultimate interests of citizens in food safety and public health.
First Lady Rebecca Akufo-Addo, who launched the logo, in Accra, said the rebranding meant that the Authority was rededicating itself to improved and effective regulation to ensure transparency, equity and prioritisation of the wellbeing of citizens.
The new personality of the FDA as a regulator should, therefore, present sense of visual and emotional security for all.
The logo, among others, consists of two arcs in yellow and blue, which form a circle around the acronym, “FDA”.
Its new tagline is, “Your well-being, Our Priority”.
The Blue in the logo it represents Boldness; Yellow – Vibrancy; Black – Authority, while the White stands for Transparency.
Mrs Akufo-Addo said as the Nutrition Champion for Ghana, she had a huge responsibility to ensure that issues relating to malnutrition, food hygiene and wholesome products remained at the top of the national agenda.
She, therefore, commended the FDA for proving itself as one of the most powerful regulatory institutions in Ghana, having played its state mandated role of ensuring that food, conventional medicines, herbal medicines, cosmetics, medical devices, household chemicals and tobacco products, were safe for use.
There was an appreciable level of certainty and regulation in the herbal medicinal and beverage industries, she noted, and also lauded the FDA for its effective advocacy campaign, which led to restricted time-slots for the broadcasting of advertisement on alcoholic beverages.
“Another area in which the FDA continues to make new strides is in bottled and sachet water production,” she stated.
“The unhealthy practice where a single cup is used to serve several people is a thing of the past. Currently, there are many registered brands of hygienically packaged drinking water, certified by the FDA.
“This has increased the availability of clean drinking water where it is needed most, thereby helping to achieve SDG 6 for Ghana”.
Mrs. Akufo-Addo, however, advised the FDA to resist any practice that would oppose the spirit of the new corporate brand but forge ahead to stand the test of time.
Mrs Delese Mimi Darko, Chief Executive Officer of the FDA, said over the 22 years, the Authority had been built into a formidable regulatory authority, which was internationally recognised.
The rebranding, she explained, would position it as an evolving dynamic brand that moved with the times and remained relevant in a changing business environment.
“The rebranding will also help reflect the repositioned FDA’s stance of being a social brand that is human from inside out. An institution that is human-centred, and quality focused.
“In the end, we want to achieve a social connection with Ghanaians; we want to give the brand a new look and outlook; and we want to make the brand relevant in the ever-changing market environment.
Mrs Darko said where the FDA logo appeared on a product, people must be assured that the product was of the right quality and safe.
She commended the Authority’s stakeholder, including the media, for their assistance.