Accra, Oct.11, GNA - BTL Marketing Solutions
Limited, an experiential agency in Ghana has signed an agreement with Dentsu
Aegis Network, a leading global media and digital marketing communications
networks, to provide a range of services to their clients across the country.
A release issued by Mawuena August, the Head of Human Resource and Corporate Affairs of BTL and copied to the Ghana News Agency said: “Within four years, BTL has successfully executed over 2,900 projects, including 487 live experiential events, 1,708 open market activations, 452 mobile and consumer engaging activities and 171 B2B engagements.
“With 41 permanent staff members in Accra and contract staff littered across the country, BTL has a credible client base including blue chip clients, Vodafone, Nestle, Wooden and Guinness Ghana, displaying their ability to work across global and local businesses.”
Bevis Hoets, the Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, said his outfit was excited about the prospects of BTL joining the Dentsu Aegis Network Group of affiliated businesses, which would further strengthen their operating model in Ghana and to provide a range of services to their clients.
“BTL are leaders in the market in the experiential and activations space and their blue chip client base is a testament to the quality of the services they offer. “We look forward to working with the team as we continue to innovate the way our clients’ brands are built,” he said.
Mr Gabriel Kojo Appiah, the Chief Executive Officer of BTL Africa said: “We see this affiliation as a strategic partnership which would augment BTL Marketing Solutions to deliver world-class experiential marketing services to our world-class clients.
Mr Andrew Ackah, the Chief Executive Officer of Dentsu Ghana said; “Dentsu loves to associate with indigenous businesses, which have defied the odds of their markets and built businesses that compete globally, a feat which BTL Marketing has exhibited,” adding that; “BTL Marketing would be benefiting from lots of tools and processes, which would enhance its operations.”
The BTL has recently been awarded the Most Innovative Corporate Event Organiser of the Year in Ghana and has a vision to become a world class and most sought after experiential agency in Africa.
It is engaged in designing marketing campaigns, undertaking demand creation and merchandising thus affecting trends via social media, trade and consumer research, executing experiential events and launches, innovating mobile marketing, managing client sponsorship, corporate social responsibility and field force management.