Kumasi, Oct 06, GNA – Private health facilities have been reminded to put customer care at the heart of their operations.
Professor Alexander Odoi, Chief Executive Officer (CEO) of Trust Care Specialist Hospital and Fertility Centre (TRUFERT), said that was how to thrive.
The customer was the lifeblood of the private facility and they therefore needed to be served professionally to win their trust and loyalty.
He was addressing a graduation ceremony held for 58 workers of the hospital in Kumasi.
They had gone through one-year training to build skills in customer service.
The programme was organized by the hospital in partnership with the African Aurora Business Network (AABN) Innovation Centre.
Prof Odoi indicated that there was intense competition for clients among the private and public healthcare providers and that was why they should go the extra mile to stay on top of their game - meet and exceed clients’ expectation.
He said the private sector existed primarily to provide an alternative to health seekers and to compliment the services of public hospitals.
“Without the clients we cannot get the money to operate and get paid. Good customer service enhances complete healing for our clients, hence we in the private sector need excellent customer relations more than any other businesses.”
He added that “one satisfied client could earn a facility about a hundred more”, while a “bad experience could lead to the loss of many prospective customers. Our satisfied clients are our adverts”.
Mrs. Maureen Erekua Odoi, the Executive Director for AABN, an enterprise development organisation, said the training was done under its executive business growth programme to enhance visibility of the hospital and customer satisfaction.
She gave the assurance that the trainees would receive continuous online training to be kept abreast of evolving customer service practices.
Awards and certificates were presented to those, who excelled at the training.