Accra, Dec. 05, GNA – Seven hundred and twelve (712) tailors and dressmakers in the Central Regional capital, Cape Coast, have undergone intensive training to upgrade their skills, to pace with changing trends in the fashion industry.
This was done through the support of the Skills Development Fund (SDF).
They were exposed to pattern drafting, colour combination, blocking, fashion illustration, fitting, and marketing.
Mr. Alex Odame, Chairman of the Cape Coast branch of the National Tailors and Dressmakers Association, said the benefits had been tremendous – huge improvement in their technical and marketing skills..
He added that their struggle with “concept development, illustration of designs, marketing strategies and bidding processes” was now over.
He said the improved skills had led to increased productivity and incomes.
“Today, I can confidently say that our members are among the most sought-after tailors and dressmakers in the region. We have been receiving orders from clients outside the country.”
He said the other refreshing thing was that through BUSAC Fund-assisted advocacy programme they were now getting contracts under the government’s “free school uniform policy”.
Through this advocacy action, the association was able to persuade the Cape Coast Municipal Assembly to standardize the bidding process for the award of public garment sewing contracts.
They had been getting the sewing contracts directly from the right source.
Mr. Kweku Mensah, one of the first 50 contract beneficiaries, said it had helped to grow his business.
“Before this contract, I used to get only few orders, which made my income very low. Now all that has changed - I can save towards my child’s education and the purchase of an embroidery machine to enhance my business.”
Mr. Mensah has a contract to sew 2,000 pieces of school uniform.