Accra, Aug 31, GNA – This year’s Samsung Ghana annual week celebration is slated for the September 17 to 23rd to reflect the company’s commitment to reward and inspire customers and communities in an amazing way.
The company’s week celebration, which leverages on three key strengths - new technology, innovative products and creative solutions, will enable Samsung Ghana to engage the public with Samsung brand story as well give back to society through its corporate social responsibility activities.
“This is our way of showing appreciation to our loyal customers,” Ryan Na, Senior Manager, HHP (hand held products) Sales said in Accra Thursday night when he met local editors and senior journalists at a pre-launch of the week's activities.
Today the Samsung brand, according to Na, enjoys 45 percent of market share in Ghana and indicated that the company recognized Ghana’s rapid evolution to a technology savvy market that is heavily reliant on technology to drive everyday life.
In a brief statement on the week celebration in Ghana, George Ferreira, COO and Vice President, Samsung Electronics Africa said: “In true testament to listening to our consumers, we at Samsung understand the unique needs of the African market and Africa as a whole.
“In this respect, we are proud to open up our brand to consumer engagement and to support our communities with the celebration of Samsung Week in Ghana.”
The week’s celebration is on the theme: “Smart Care for You”.
Richard Nunekpeku, Marketing Manager Samsung Ghana, who unveiled the week’s activities, said a number of exhibitions and activations to entertain consumers and expose them to Samsung wide range of products would be hosted at the Accra Mall and other Samsung Sales points.
The week will also unites sports and soccer fanatics with a day’s soccer event at the Lizzy Sports Complex in Accra; the company in partnership with experts from Afrique One Consortium, will visit Amansie near Kumasi to raise awareness about Buruli Ulcer as well as construct a borehole for the community.
The company’s warranty has also been extended to 24 months in addition to many sale promotional offers including free repairs of Samsung products. There will be competitions to also reward consumers with Samsung brand prizes.