Accra, Feb 16, GNA
- Rémy Martin Cognac will celebrate the launch of its new global campaign, One
Life/Live Them in Ghana on 26th February in Shaka Zulu Bar and Restaurant in
The campaign tagline, One Life/Live Them, recognizes individual’s multi-talents and features personalities who exemplify the spirit of living life with many passions.
Remy Martin is a classic alcoholic beverage.
A statement copied to the Ghana News Agency, said “The One Life/Live Them tagline would identify today’s consumers who were not only defined by one talent or skill, but are multi-faceted and applauded them for their achievements in life.
In Ghana, the campaign would feature influencers such as Jay Foley who is a Radio Presenter /General Manager, TV Host and an Aspiring Pilot and Steve Adusei, a Photographer, CEO and Petrol Head whose diverse personal and professional paths and interests are a true reflection of the One Life/Live Them concept.
Mr Alvin Saal, Rémy Cointreau Marketing Manager, Ghana noted that using multiple skills and expertise to achieve excellence was the legacy of Rémy Martin.
“We know how fulfilling it is to bring talents out and with the One Life/Live Them campaign, we have created a platform to celebrate the projects and talents of Very Slash People (VSPs,)”, he added.
Slash personalities (slashers) are multi-talented individuals pursuing many passions
The statement noted that globally the One Life/Live Them campaign has featured “Slashers” such as Hollywood Actor/Producer/Musician/Home Renovator, Jeremy Renner (USA), DJ/Author/Originator, DJ Jimmy Jat (Nigeria), and Speaker/Idealist/Poet/Jock, Mayihlome Tshwete (South Africa).
In Ghana, the Rémy Martin One Life/Live Them launch event, guests will experience Slash lifestyle of featured Ghanaian Slashers, Jay Foley and Steve Adusei and enjoy classic Rémy Martin cocktails.
“We are very excited to launch the One Life/Live Them campaign in Ghana and celebrate with a new generation of Rémy Martin consumers who are seizing the many wonderful opportunities that life can offer,” says Boban Tomic, Head of Sales and Marketing for MDL/Finatrade, exclusive marketer and distributor of Rémy Martin in Ghana.